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Read the Introduction from Here and Now? Exploriations in Urgent Publishing by Institute of Network Cultures and collect quotes/words/project etc. that according to you explain what Urgent Publishing is about or that you would like to research further.
How do others understand the notion of ‘Urgency‘ or Hybrid Publishing?
How is this different in different (design) fields?
How does it relate to speed, quality & positioning? (which public, ways of reading etc.)
Interactive multimedia is still difficult to realize in books. Yet there are new opportunities for entirely new publication formats (such as books with customized content and micro-books)
The cultural capital of publishers consists in making public reliable, original and engaging information.
Publishers of catalysts of public and cultural debates.
Urgent publishing pertains not only to speed but also to relevancy.
Urgency means prolonging the life of a publication beyond short attention spans, challenging your readers to interact and navigate content in different ways, and entrusting your content to the network.
Adapting a different way of structuring materials in a publication implies an alternative way of thinking - finding different relation between the content elements.
Publications must not only build a sustainable afterlife, but also a sustainable relationship with the reader.
Memes offer an extreme example of what publishing can do. However trivial and frivolous they may seem, they are indeed a very powerful means, as shown by their power to influence political campaigns and their outcomes.
How can you grab the attention in a saturated information landscape, where previously existing criteria for quality content seem to have been overthrown or have turned out to be inherently myopic themselves?
Urgent: the melting point between speed and relevancy that aims to communicate reliable, original and engaging information.
Hybrid: a new, alternative way of structuring materials where emphasis is put not only on the publication's afterlife, but on the afterlife of its relationship with the reader.